Meet the newest member of the growing family: Stetson. From march on we will be responsible for the full-service public relations in Germany including corporate, brand and product PR, as well as influencer collaborations.

Hello, Stetson!

Founded in 1865, Stetson was born from the spirit of the West and grew to become an American icon. John B. Stetson’s friendly gesture towards a wayward traveler on the new frontier gave birth to what is now known, the world over, as the “cowboy hat.” Ever since, Stetson has been a global leader in headwear, a trusted household name around the world, and has become standard equipment for rugged cowboys and western aficionados everywhere.

„We strive to provide an authentic American experience and tip our hats to great legends in the making.“


While Stetson has been famous for the cowboy hat in the past, the brand has become a synonym for hats and caps in general. With a range from street wear to classics, Stetson has become the European market leader in premium headwear, also addressing an urban, cool and trendy target group.